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 »  Home  »  Media  »  Chevron and the S.F. Chronicle
Chevron and the S.F. Chronicle
By Jim Sparkman | Published  05/29/2008 | Media | Rating:
Jim Sparkman
ChronWatch founder, retired executive of Kaiser Aluminum, and Bay Area resident. 

View all articles by Jim Sparkman
The Chron bleats: Chevron is evil, activists are good

       Journalism takes a beating when a newspaper adopts a policy of advocacy for liberal causes, as has the San Francisco Chronicle.  Chevron Corporation, with headquarters in the Bay Area, also takes a beating as the Chronicle indulges in its adopted policy of political advocacy.  David Baker, Chron writer, shows how this works with a series of hit pieces on Chevron.

       On Chevron’s first quarter results Baker writes:

Chevron's financial report capped a week in which the largest international oil companies all announced soaring profits: $10.9 billion for Exxon Mobil, $9.08 billion for Shell and $7.6 billion for BP.  Most of that profit came from pumping and selling crude oil, not gasoline.  As hard as it is for drivers to believe, the prices they pay at the gas pump have not risen as far or as fast as crude oil.

But that fact hasn't blunted public anger toward oil companies at a time when gas costs an average of $3.62 per gallon nationwide and $3.92 in California.  Politicians and consumer advocates seized on this week's profit reports to call for increasing taxes on oil companies or revoking tax breaks they received in the past.

       Baker fails to tell readers that the issue at hand is one of supply/demand, and that liberal policies are largely responsible for the imbalance that causes the high oil and gasoline prices.  It’s much easier, if you are a Chron writer, to join in the liberal chorus loudly blaming anything “corporate” for our problems. 

       But, Baker is not through with his bash-Chevron effort.  Baker also plays P.R. rep for any activist group that comes down the pike.  For example, he dutifully writes an item, “Killing alleged at Chevron’s Burma pipeline.”  The article is based on a report by EarthRights International.  Baker’s writing is typical of the Chronicle’s corruption of the profession of journalism.  He cannot add any facts of his own.  He simply quotes the activist report which, of course, Chevron denies.  As a result, the Baker article gives the reader no basis for deciding if there is merit in the report or not.  But, what passes for Chron journalism these days does not demand such clarification.  If the report is from an activist group and if it is anti-corporate, that’s good enough for the Chron editors.  The editors seem totally satisfied with leaving the reader with the impression that Chevron is a bad, bad corporation, very bad in fact.  Chevron’s recent Annual Meeting gives Baker another chance to toss grenades into Chevron’s San Ramon headquarters.  He writes:

But even as Chevron’s fortunes soar, the company faces fierce criticism at home and abroad over fuel prices, environmental issues and alleged human rights abuses.  And many of those critics plan to be at Chevron’s front gate this morning, greeting the shareholders with a protest.

Indeed, several groups battling Chevron in different corners of the world have joined forces to present a united front at the shareholders meeting.  Disparate groups that have criticized the company’s actions in Richmond, Burma, Ecuador and Nigeria held a joint press conference in San Francisco Tuesday to argue that the oil giant, America’s second largest, has fundamental problems in the way it deals with the environment and human rights.

       Again, Baker plays P.R. rep for the activists without adding any new information to the issue.   He seems content to be sure you know that Chevron is reportedly “just as bad” as he told you earlier.  Chevron denies the charges, of course.  “Any truth to all this” the reader asks?  You won’t get the answer from Baker’s reporting.  But, he does work hard to plant the seed of a thought in the reader’s mind, “Chevron must be evil.”

       But, Baker is not finished with the tarring of Chevron.  He gives the activists yet another P.R. boost in his write-up after the events of the Annual Meeting:

The meeting, held at Chevron's San Ramon headquarters, has become a magnet for criticism in recent years as environmental and human rights groups use it to air their grievances against the company, whose operations span the globe.

Protesters with paper brooms labeled "Clean Up Chevron" greeted shareholders at the company's front gate Wednesday morning.  Inside the meeting, speakers from as far away as Africa told shareholders that Chevron has contaminated part of the Ecuadoran rain forest, subsidized the military regime in Burma and paid Nigerian soldiers who shot and killed protesters at a Chevron oil platform.

        Of course, Chevron denied the allegations.  And, the reader is just as perplexed as he was at the beginning of the activist’s anti-Chevron campaign so dutifully recorded by Mr. Baker.  The reporting pattern is consistent.  Give the activists plenty of press coverage. Way down in the latter paragraphs note that Chevron denies it all.  But, in the process leave the reader with the thought that Chevron must be guilty.  This is “with all that smoke there must be fire” journalism.  For, the Chron’s advocacy journalism teaches us that corporations are evil while activists are good people working in the best interests of society.

       It is sad indeed to chronicle the demise of journalism at the San Francisco Chronicle.  Have we touched bottom yet, editors?


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